Create a unique experience: The experience of swimming with dolphins is unique and we must ensure that our clients have a memorable one. From a marketing point of view, we can offer extras, such as photos with the dolphins or a guided tour of the habitat, to make the experience even more special. This point is particularly important to create fidelity from a genuine and emotional perspective. Follow-up and loyalty: Once customers have swum with the dolphins, it is important to keep in touch with them and build their loyalty. In the inbound methodology we call this: delighting the customer.
To accomplish this, we may send follow-up emails, ask for feedback and feedback, and offer special discounts for a next visit. The key is to delight customers with Latest Mailing Database our content, promotions, and service, so that they, in turn, help us attract other people thanks to a simple but powerful characteristic that human beings have: word of mouth. Thanks to "word of mouth" the recommendation arises. Many customers visit tourist destinations or attractions simply on the recommendation of a friend or family member. This is where the Inbound Marketing cycle is complete, when people help us attract new potential customers to our business. Delight is an action that all tourism companies should do to the maximum, every day.
Now is your turn. It is important to note that an Inbound Marketing strategy to be successful must be recurring and long-term. If it is implemented correctly, it will pay off in the medium term and even for a long time, whether or not you are actively promoting it. By using digital marketing tools, it will be possible to increase the visibility and recognition of the brand, attract web traffic, convert visitors into leads, retain existing customers and - in our example - increase swimming with dolphins reservations, with the consequent sales impact. To achieve the objectives, the strategy must focus on the creation of relevant and useful content for users, SEO optimization, the implementation.