Generate Leads on Facebook in iOS Outside of the common Facebook traffic goals and conversion campaigns – which require you to send people to your website or landing page – there are alternative ways to generate Facebook leads directly on the platform that can actually bring you more success. I ve seen several companies whose primary strategy on the platform isn t really driving conversions on their website. As long as you have an efficient method of processing leads and moving them through your marketing and sales funnels you can be creative in generating their intent.
Strategy Use the messaging objective to create a lead-generating chatbot The purpose of messages has undergone a number of facelifts over the years not just how mobile number list they look but also how they are delivered and how users interact with them. What do you like about this objective? The most recent version of Messenger Ads gives you a little more flexibility in terms of the result you want to produce. What I mean is instead of just starting conversations with users or sending them to a landing page you now have the option to generate leads in a format similar to the lead ads campaign objective.
Just as you can map and submit form fields to a Hubspot or Marketo you can do the same with these Messenger form submissions. set facebook messenger ad question Strategy # Run lead ads with custom forms Facebook lead ads have been around for quite some time . In general advertisers are hesitant to use them because they think their landing pages will convert better than an in-app lead form synced to a platform like Hubspot or Marketo especially with the loss of remarketing cookies preventing them from showing ads on the users can target who else would click through. Facebook lead ads are also a great way to capture first-party data in a cookie-free world.