As I’ve discussed before, landing pages are critical to getting the most from your pay-per-click campaigns. Our customers at Marketo have found that targeted Special leads landing pages can improve their conversion rates by 200% or more. So how do you create better lead generation landing pages? I recently contributed a guest post to Lee Odden’s wildly popular Online Special leads Marketing Blog in which I shared ten tested and proven tips you can use to improve and optimize your landing pages. Read the entire article:
Ten Tips for Lead Generation Landing Pages. Here’s a short summary: First Special leads Impressions Matter. Make sure your landing pages are instantly relevant to the search term. Have an Offer. Your landing page only needs to convince the visitor to sign up for a free offer; it doesn’t Special leads need to sell your company. Remove The Site Navigation. Simpler Special leads pages usually work better for lead generation. Use Graphics Wisely.
Graphics are main thing that draws the eye — the right one can work wonders, the Special leads wrong one can distract from your conversion. Make Your Content Scan-able. People don’t read landing pages, they scan them. Only Ask What You Really Need. Simple forms convert better, and you can always collect more during your lead nurturing process. Capture Implicit Information. Use Special leads hidden fields and click paths to capture additional information about your leads. Have Reasons to Give Valid Info.